Ireland’s data watchdog now has one month to adopt the EU’s decision, which could impact Meta’s targeted advertising policies in Europe.
marketing
After months of stagnating debates on the ePrivacy Regulation, EU lawmakers and diplomats have moved on.
This guidance discusses live marketing calls in detail.
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds.
Italy supports a full ban on targeted advertising based on the tracking of users, but France seems to be on the fence.
Brussels Market Court of Appeal referred to Europe’s top court several legal questions in case of IAB Europe's transparency framework's GDPR compliance.
General Data Protection Regulation (GDPR) is a European Union law adopted to protect the privacy of individual’s data. Today, businesses that use online marketing strategies must comply with GDPR to ensure that their customers’ data is protected. This compliance will not only provide better control over user data; it will also boost your brand as […]
French adtech giant Criteo has been found in breach of European Union data protection regulation and hit with a €60 million sanction.
Italian DPA warned TikTok on change of legal basis for personalizing ads to legitimate interests and emphasised that consent must be used.
Apple's tracking crackdown wasn't only about protecting users—it was about beefing up its own business, German authorities say.