This guide is to provides further education on the alternatives to third party cookies and to help planners and buyers of media navigate contextual advertising.
This paper outlines privacy and data protection concerns of this tracking, profiling and targeting ecosystem that can also be used beyond digital advertising to seek to manipulate the opinion forming process, and there are significant concerns about the consequences of this ecosystem for democracy.
This project is a research and advocacy initiative launched by BEUC and aimed at addressing the issues that plague the digital consumers of today and undermine the digital society as a whole.
These guidelines identify some of the most relevant compliance challenges regarding use of virtual voice assistant (VVA) and provide recommendations to relevant stakeholders on how to address them.
The DPC has produced guidance around the use of e-receipts to assist retailers adhere to best practice in relation to e-receipts and electronic direct marketing.
This GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Guide provides background and describes the DPIA process in the context of processing data for digital advertising generally and for real-time bidding (RTB), in order to help companies understand their obligations and how to comply with them in practice. It explains how to […]
The UK’s The Information Commissioner has conducted an investigation into data protection compliance in the data broking sector and published report.