The purpose of this document is to provide a practical guide to carrying out legitimate interests assessments (LIAs) in the context of processing data in ad tech, for digital advertising generally, and for RTB, in order to help companies understand their obligations, and how to comply with them in practice.
Report identifies cases decided at the national level by Data Protection Authorities and Courts, as well as CJEU on the “legitimate interests” ground.
Guidelines aim to provide further guidance on data protection aspects in the context of the PSD2 (Second Payment Services Directive).
Guidelines provide that tracing apps must be voluntary, transparent, temporary, cybersecure, and use temporary and pseudonymised data.
This guide examines techniques for improving consumers’ understanding of contractual terms, conditions and privacy policies. The focus is on methods offering low-cost, practical and scalable solutions. The guidance draws on new research and includes a review of the existing academic literature.
These guidelines are concerned with the applicability of Article 6(1)(b) to processing of personal data in the context of contracts for online services, irrespective of how the services are financed. The guidelines will outline the elements of lawful processing under Article 6(1)(b) GDPR and consider the concept of ‘necessity’ as it applies to ’necessary for […]