Danish DPA Declares Use of Google Analytics Unlawful Without Supplementary Measures
Denmark’s data protection authority announced in its guidance that Google Analytics, Google’s audience measurement tool, is not compliant with the GDPR.
Denmark’s data protection authority announced in its guidance that Google Analytics, Google’s audience measurement tool, is not compliant with the GDPR.
The Italian data protection authority found that a local web publisher’s use of it violated GDPR rules.
Google announced the launch of “Google Analytics 4” to address recent developments in the EU regarding the use of cookies and data transfers.
This paper aim to help overcome a perceived paradox between the two objectives of innovation and privacy/data protection, in particular in relation to data scenarios where organisations are open to personal data they control to be reused for innovative purposes.
When complying with appropriate safeguards, the processing of personal data for scientifc research under the GDPR benefts from a special regime which is of interest for biobank research.
This thesis intends to look into these issues as to contribute to the debate on the implication of the data protection law (GDPR) on big data analytics.