This Opinion analyses the criteria set down in Article 7 of Directive 95/46/EC for making data processing legitimate.
This guide is to provides further education on the alternatives to third party cookies and to help planners and buyers of media navigate contextual advertising.
This document presents the various existing “sanitisation” techniquesfor different types of media which either make access to the data impossible on a preserved medium, or result in the destruction of the medium.
These guidelines identify some of the most relevant compliance challenges regarding use of virtual voice assistant (VVA) and provide recommendations to relevant stakeholders on how to address them.
The purpose of this document is to provide a practical guide to carrying out legitimate interests assessments (LIAs) in the context of processing data in ad tech, for digital advertising generally, and for RTB, in order to help companies understand their obligations, and how to comply with them in practice.
This document establishes guidelines for the encryption and use of user-provided IDs – notably email addresses and phone numbers – in scenarios when online publishers or marketers offer personalized content or services tied to a user-provided email or phone number.
The purpose of this guidance is to assist elected representatives in having a strong awareness of their obligations and responsibilities as data controllers under the GDPR and the DPA 2018.
The DPC has produced guidance around the use of e-receipts to assist retailers adhere to best practice in relation to e-receipts and electronic direct marketing.