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Privacy Principles for Facial Recognition Technology in Commercial Applications

The Principles have been designed to drive responsible data use by those businesses and on-line platforms developing and using facial recognition technology in commercial settings; to establish a foundation of protections for personal data that is deserving of user trust; and to inform the conversation behind various legislative initiatives on the specifics of the technology, and the technical and policy protections available. These Principles are intended to set industry best practices, inform consumer expectations, and educate policymakers regarding the various technologies discussed. They are not intended to be used directly as a model bill or legislative language since, as with any technology, new business practices and consumer needs may evolve and warrant ongoing evaluation.