fbpx

IAB guidance on sensitive data in digital advertising under GDPR

The guidance aims to help educate the digital advertising industry about:

  • What ‘special category data’ is, as defined in the GDPR (including how it may arise from the way in which other data is processed)
  • The legal provisions and requirements that apply to processing special category data
  • Factors to consider in reviewing whether there is a risk of special category data arising or being inadvertently processed as part of your activities, and how to minimise such risks