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Guidelines on the targeting of social media users

The main aim of these guidelines is therefore to clarify the roles and responsibilities among the social media provider and the targeter. In order to do so, the guidelines also identify the potential risks for the rights and freedoms of individuals (section 3), the main actors and their roles (section 4), and tackles the application of key data protection requirements (such as lawfulness and transparency, DPIA, etc.) as well as key elements of arrangements between social media providers and the targeters.