This GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Guide provides background and describes the DPIA process in the context of processing data for digital advertising generally and for real-time bidding (RTB), in order to help companies understand their obligations and how to comply with them in practice. It explains how to incorporate the DPIA process into a company’s normal course of product design and development.
EU Civil Groups Challenge Meta’s Privacy Workaround
Civil society groups urge the EDPB to reject Meta's "consent or pay" model, fearing it undermines EU privacy laws.