The purpose of this document is to provide a practical guide to carrying out legitimate interests assessments (LIAs) in the context of processing data in ad tech, for digital advertising generally, and for RTB, in order to help companies understand their obligations, and how to comply with them in practice.
This document establishes guidelines for the encryption and use of user-provided IDs – notably email addresses and phone numbers – in scenarios when online publishers or marketers offer personalized content or services tied to a user-provided email or phone number.
This GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Guide provides background and describes the DPIA process in the context of processing data for digital advertising generally and for real-time bidding (RTB), in order to help companies understand their obligations and how to comply with them in practice. It explains how to […]
The guidance aims to help educate the digital advertising industry about: What ‘special category data’ is, as defined in the GDPR (including how it may arise from the way in which other data is processed) The legal provisions and requirements that apply to processing special category data Factors to consider in reviewing whether there is […]
The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by […]