The European Data Protection Board (EDPB) published guidelines on the territorial scope of the GDPR (Article 3), on 26 November 2018, open to public consultation till 18 January 2019. In this webinar, we will analyse Article 3 of the GDPR, emphasising on the clarifications made by the EDPB. We will also evaluate any remaining lacunae in the guidelines, and their implications on organisations doing business outside the EEA. Our focus will be on practical issues and we will attempt to provide specific examples highlighting GDPR’s reach and impact in non-EEA markets.